I see the curious physical/psychological sensation that is ASMR is back in the news again: here’s a recent Guardian piece about it which suggests that ‘younger adults [who] are increasingly overwhelmed by in-person interaction [are] soothing themselves instead with sensory online content, according to a report on the wildly popular online content known as ASMR’. It reminded me that in the early days of this blog, I posted a little piece about my own experience of the phenomenon and – 10 years is a long time in blogging – I thought it would be worthwhile re-posting the piece. Reading it over again, I once more felt that shiver in the spine, that crawling under the scalp that is the hallmark of ASMR. And what does it have to do with poetry? Well, read on….
Something on early morning Radio Four this week sent me hurrying to the files of autobiographical notes I’ve been writing sporadically over the last few years. It was a discussion of an experience I have never heard spoken of, but felt often enough. It has a name these days: Autonomous Sensory Meridian Response. I’ll put down my memories as I recall them but also with some of the surrounding context too as that may be relevant to the phenomenon itself:
In the 1960s, in my second year at Parochial Junior School (I’m about 9 years old at this time), we crocodile out the front door and occasionally turn right along Church Street towards St James’ Parish Church, Trowbridge (George Crabbe’s last posting). On those occasions, we usually cross the road for religious services like Easter, Harvest Festival and Christmas. We wheel and snake into the churchyard and follow the tilting, worn flagstone path, passing Thomas Helliker’s casket tomb to the church porch.
But on more ordinary days we turn left along Church Street, passing Shanley’s the barbers and a low butcher’s window where our regimented pairings are disturbed by squeals and extraneous movement, by our fascination with or repulsion from the red and pink slabs and cuts of meat, the creamy fat like curds laid out on plastic white trays. Most fascinating and least attractive are the lolling ox tongues, cut at the root, purple, stilled, obscene. Later, back in the main school building, moving to other rooms downstairs aware of girls talking, manoeuvring to walk alongside me, giggles, but I have no recognition of what this means, certainly no idea that it might be exploited. In fact, I don’t recall much sense of my own position in this little closed society at all. It is as if I moved through a mist of my own creating, barely self-aware. But I imagine myself proceeding quietly, studiously mostly, probably a pleasure to teach, though reports are already lamenting how deeply I live in myself. Already teachers are reaching for the old metaphor of the shell, the frustrating creature living within.
Then we turn left into Duke Street and left again through an almost hidden door that, even then, I would associate with those obscured entrances and exits in children’s stories. Through this door, we traipse down a passage into what we call Emmanuel, a kind of annex with a couple of extra classrooms. I don’t remember any separate play area. It’s in these classrooms that I remember adjusting to new spectacles from Carter and Harding after I had been diagnosed with short sight. I was straining to read the teacher’s scrawl on the blackboard. Here too I remember the first incidents (though surely these could not have been the first) of a very peculiar sensation. It’s a prickling that runs up my back and shoulders, a sort of shiver moving upwards across my neck into my scalp when a teacher (not my usual one) writes on the blackboard. It’s a ripple of pleasure out of unfamiliarity (or the familiar defamiliarised), a kind of low level erotic shiver I still occasionally feel now when the college cleaner comes into my room – moving books, touching the table and chairs, my familiar items touched by another’s hand. I’ve never heard this described before . . .
I find that Wikipedia describes ASMR as a neologism for a perceptual phenomenon characterized as a distinct, pleasurable tingling sensation in the head, scalp, back, or peripheral regions of the body in response to visual, auditory, tactile, olfactory, or cognitive stimuli. The nature and classification of the ASMR phenomenon is controversial, with strong anecdotal evidence to support the phenomenon but little or no scientific explanation or verified data. It has become a recent internet phenomenon. Online discussion groups such as the Society of Sensationalists formed in 2008 on Yahoo! and The Unnamed Feeling blog created in 2010 by Andrew MacMuiris aim to provide a community for learning more about the sensation by sharing ideas and personal experiences. Some earlier names for ASMR in these discussion groups included attention induced head orgasm, attention induced euphoria, and attention induced observant euphoria.
It’s interesting that these titles draw attention to the ‘paying of attention’ and, inevitably perhaps, my own thoughts about it revolve around poetry and its effects: the familiar defamiliarised, the frisson of the uncanny, Emily Dickinson talking about poems taking the top of your head off. ASMR seems linked to a particular quality of attention-giving which yields a rippling of pleasure, close to the erotic, but not the same as that. It is powerful yet undramatic; it is most common in quiet moments of observation. It seems to come when there are no goal-directed intentions in the attention-giving. It is also in a neutral sense ‘bestial’, an animal shiver, like hackles rising, but not out of anger. It’s surely something reaching far back into our ancient past, linking body and mind, yielding pleasure, rooted in a mode of being pre-dating language and conceptualisation. That interests me a great deal. Poetry is language deployed to circumvent the limits of language; these days I take that as a given. Yves Bonnefoy says: “poetry was not made to mean, but to restore words to their full intensity, their integral capacity to designate fundamental things in our relationships with ourselves and others, here and now, amid those chances that one should never, as Mallarmé did, dream of abolishing” (2012 PN Review interview with Chris Miller. Even if just considered as metaphor, perhaps ASMR is what poetry taps into, invokes, rehearses, re-discovers.






In a recent launch reading for her second collection, Dear Big Gods (Pavilion Poetry/Liverpool University Press, 2019), Mona Arshi suggested
As the blurb suggests, these poems are indeed “lyrical and exact exploration[s] of the aftershocks of grief”. But ‘Everywhere’ adopts a little more distance and develops the kind of floating and delicate lyricism that Arshi does so well. The absent brother/uncle is still alluded to: “We tell the children, we should not / look for him. He is everywhere”. As that final phrase suggests, the rawness of the grief is being transmuted into a sense of otherness, beyond the quotidian and material. It’s when Arshi takes her brother’s advice and lets go of “definitive knowledge” that her poems promise so much. ‘Little Prayer’ might be spoken by the dead or the living, left abandoned, but either way it argues a stoical resistance: “I am still here // hunkered down”. In a more conventional mode, ‘The Lilies’ develops the objective correlative of the flowers suffering from blight as an image of a spoliation that hurts and reminds, yet is allowed to persist: “I let them live on / beauty-drained / in their altar beds”.
Arshi’s continuing love affair with ghazals also seems to me to be an aspect of this same search for a form that holds both the connected and the stand-alone in a creative tension. ‘Ghazal: Darkness’ is very successful with the second line of each couplet returning to the refrain word, “darkness”, while the connective tissue of the poem allows a roaming through woods, soil, mushrooms and a mother’s praise of her daughters. Poems based on – or at least with the qualities of – dreams also stand out. The doctor in ‘Delivery Room’ asks the mother in the midst of her contractions, “Do you prefer the geometric or lyrical approach?” In ‘The Sisters’ the narrator dreams of “all the sisters I never had” and within 10 lines Arshi has expressed complex yearnings about loneliness and protectiveness in relation to siblings and self.
So, in ‘My Third Eye’, the narrator is “more perplexed than annoyed” that her own third eye – the mystical and esoteric belief in a speculative, spiritual perception – has not yet “opened”. The poem’s mode and tone is comic for the most part; there is a childish impatience in the voice, asking “Am I not as worthy as the buffalo, the ferryman, / the cook and the Dalit?”. But in the final lines, the holy man she visits is given more gravitas. He touches the narrator’s head “and with that my eyes suddenly watered, widened and / he sent me on my way as I was forever open open open”. The book also closes with the title poem, ‘Dear Big Gods’, which takes the form of a prayer: “all you have to do / is show yourself”, it pleads. The delicate probing of Arshi’s best poems, their stretching of perception and openness to unusual states of emotion are driven by this sort of spiritual quest. Personal tragedy has no doubt fed this creative drive but – as the poet seems to be aware – such grief is only an aspect of her vision and not the whole of it.